Yeah, they’ll possibly pay smaller commissions, but at the same time, conversions should go up because of brand name recognition and trust factors. Try a search for “las vegas lodging” in Google. The casinos don’t dominate that search term. Roughly half the sites there are affiliates.
The two industries cannot be compared – people are searching for empty rooms and best price – that’s why the hotel industry online is doing good – they are not looking for a room, they are looking for a room on the exact date at the exact place.
Also, there are tens of thousands of hotels in USA owned by different people (franchise) – big competition, where all of Harra’s casinos are owned and operated by Harrah’s entertainment.
But you type “casino” and see what results come out in the top 100…
Would there be advertising – of course, as I said – Casinocity will find plenty of advertisers, gambling911 is saying they are getting advertisers not related to online gambling, and I am sure that if we push our land based casino directory, we’d be able to get a buck or two, but CAP will be gone 