Fascinating model – good discussion …
:hattip:
A blurt of some points that I saw …
JacksnQueens vs PlayStation3.
One doesn’t actually have a product yet – the other is a multibillion dollar company with two previous models that were industry leading.
The punters did not wait in line to sign up to receive a chit to have the option to eventually play on one …. they were waiting to buy a physical, existing product after two previous generations of runaway success.
Franchise ??
Well it’s not a franchise, because a franchiser provides :
– a qualified and exisiting product
– a well defined and marked exclusive territory
– a set of guidelines on running the operation.
A franchise system actually has a quite a number of defined deliverables – then is not a franchise.
Affiliate
But it’s hardly a good deal for an affiliate either – you have to spend a lot of effort pre-marketing a poker-room that does not actually exisit yetr – and if you fail to deliver 250 players then you’re toast. Effort wasted.
That is NOT an even deal.
If you want to play this sort sort of “slippery eel” deal then there needs to be some sort of agreement for the services rendered – either a monthly retainer – or a share of profits from the customers that WERE referred or something.
As the term appears to exisit at the moment then it would be called “highly predatory” … specifically confiscating customers brought in by the affiliate.
That deal is far too one-sided to be considered seriously by exisiting professional affiliates – because it is so far outside the norms.
Uniqueness?
Apologies to JacksQueens[/b] but I’ve never hear of you and have not visited the site – so this may be obvious – but can I ask what is the patented Unique Selling Proposition that attracts players to your (not quite running) poker room?
I’m assuming that you do not have a “PlayStation3” waiting in the wings (by that I mean a product based on two generations of success) – so what is it that will make these players stop using their existing sites and migrate to yours ?
Webcams? Interesting – and it may appeal to a small segment of confident players but this is easily copied.
(and I won’t point out that probably 90% of the internet poker playters are nerds who would hate the idea of being seen while playing)
:lookaroun
But that’s just candy-floss as I’m sure you’ve done your homework on this …
My main point really is ….
WHAT ABOUT THE REAL AFFILIATES ??
I run affiliate websites. I’m quite good at it. I get over 1.5 million gambling pages read per month.
But I promote a number of different brands – and find that it is important to diversify my efforts this way in order to ensure a relatively regualar flow of cash.
Ignoring the $1,000 requirement (which simply does not seem to be justified as any sort of fee) I may be interested in promoting JacksnQueens
– after I’ve seen the software,
– after i’ve verified the licenses
– after I’ve made contact with the company and understood the plan
But I’d be silly to make a sizable commmitment to a program that has a chance of failure (missing the target) …
Furthermore I doubt that I could get 250 people to be bothered to signup to a non-existant place – for example I’d be interested – but would wait for your launch rather than pre-register.
And I cannot be 100% sure that I could get 250 people in three months to sign up to ANY poker room – its possible but it would depend on a number of SEO factors around competition, your brand advertising (etc, etc, etc)
So I could not join this scheme.
So I ask you – What about REAL affiliates?
Do you have any plan to work with the real internet poker world – who would surely be prepared to accept a lot less than a 65% MGR ?
Why on earth would you think that a model that has worked so well for so many poker rooms in your segment has no value at all?
Fascinating outlook .. but rather short-sighted IMO.