I can see the logic behind the thinking with this method from a business perspective. It’s not uncommon to have a franchising situation in other markets, which this is loosely based on, but I don’t think personally the approach fits with the online gambling landscape, simply because there is already a defined path.
It’s like the first online casino to ditch sign-up bonuses. No-one wants to do it even though it will save a lot of time and hassle, because they *might* find themselves at a significant disadvantage.