I would not use more then 20% of my budget on SEO. You just never know with this country anymore. It would not shock me if the gambling debated heated up, and then one day SEO for this business was part of the past – listings gone. Now while I do not expect that to happen, the fear of it would keep me from spending tons of money on SEO.
As for overseas ppc, I think it is a winner.
I think ppc here on overture is a winner if you know what your doing.
I think that during the next year, buying email and address databases from companies that no longer use them because they do not cater to the US – is key.
Dan