codename wrote:
When the market is regulated and big companies like MGM enter the industry – these big companies may not need for affiliates coz they can then advertise their big legitimate brands on all mainstream media – or if they did offered affiliate relationships – it will not be along the commission levels most affiliate programs currently offer.
just my 2 cents
Several things could happen IMO in that imaginary scenario.
1) As any recognized brand name they will have a top position in Google and others.
2) Impressive offline media advertising.
Anyway they will need some affiliate network.
If we think in City Bank or the top credit cards they are using Aff Marketing.
The net is just too big and segmentated.
On the other hand is too complex for a company to explain to the general audience the pros and cons of the online product.
Serious portals with unbiased info could have an opp if this market becomes reality.