Dom, poker, at least for me is much the same. I get at least 10 initial deposits under $50. for every one I get $50. or more. In one poker program so far this month I have 6 first time deposits totalling a grand total of $117.00 Yet my total deposits in the same period is $2,600. Yeah probably most of that comes from existing players but most of them all started the same way too.
I agree that it’s players waiting to check out the software, talk with other players during games about the sites ethics, cash out speed, probs etc before they are fully ready to commit. You can’t learn all those things from playing a free version at the site.
Myself, I only go rev share. But I would have thought that a decent CPA program would have paid the affiliates once the player made enough deposits to total the requirement whether it was the initial deposit or took 5 deposits to get there.