Hi Goldfinger and Justred
European sportsbooks do convert very well – especially big names such as Ladbrokes, William Hill, Totesport and Coral in the UK (Coral is one and the same as Eurobet except Coral is very much a UK brand name, Eurobet being better know in the European space).
Coral and Eurobet operate what we call “open wallet” rev share programs through Brand Conversions. This means that if you send a player to either their sportsbook, casino, games or poker, then he or she will be tracked for the lifetime of their play, where ever they play. We will shortly be relauching the Totesport sportsbook (which is paid on a split CPA – first payment on first bet, second payment on fifth bet). The Totesport program also cross-tracks between their casino (which is rev share), pools and sportsbook.
So that this post doesn’t sound like too much of a blatant plug for Brand Conversions :lookaroun I ought to add in that although we offer the sportsbook tracking for players, we cannot offer the free sportsbet. However, I have worked with affiliates who have promoted both the Brand Conversions and other networks programs for Coral and Eurobet for example, and although you may see less sign ups (as obviously a free bet is a big pull for potential players) the affiliates I’ve worked with have seen a much greater long term value for the players they send. The tracking across the casino, games and poker rooms is where most of the largest affiliate earnings come from and we have some affiliates who are doing extremely well from these earnings.
If there’s any information I can supply, please let me know.
Thanks!
Cat