Using a 3rd party such as ccbill.com or ibill.com to handle the affiliates, player tracking and the involved accounting seems perfect but IMHO is impossible to implement… at least not as it is today.
Those 3rd party solutions such as ccbil.com and ibill.com are a great solution for industries like the porn industry where a surfer wants to:
1. Pay a single payment or recurring payments for a product, service / membership period which carry a fixed price tag. The price will not be IMHO over $150.
2. Pay using a trustable credit card transactions processor.
In this scenario, the surfer visits the affiliate/seller site decides to buy and take his credit card out and pay using ccbill.com or ibill.com etc.
So far so good. These 3rd parties can even handle membership access to services according to the membership period that the surfer has paid for. Now everyone is happy.. the surfer.. the merchant.. and the affiliate. The surfer doesn’t know the seller and pays exactly for what he wants and needs.
When it comes to playing in a casino, this will not work.
A surfer that visit an affiliate site and decides he wants to play in a casino can many times be an impulsive person who got tempted by a promotion and is excited about enjoying it instantly. While carried away with his enthusiasm, both we the affiliates and the casino wants him to keep depositing and playing more and more and more and more.
Credit cards are not always fast and easy to transfer big money to casinos because of a variety of possible restrictions… from government laws to daily withdrawal limits etc.
By allowing potential gamblers to deposit money easily into the casino account using a variety of reputable services such as Neteller, Money Bookers, Click2Pay and others, and by offering extra bonuses on deposits made by one of the CC alternatives WE ALL GAIN MORE!!!
By having In House accounting casinos can offer more incentives to players, transfer money easier and by that increase both the casino and the affiliates profit.
Moreover, the player deals directly with the casino.. it’s more personal.. it’s more trust building.. and therefor more profitable!!