This sums it up nicely:
TheGooner wrote:
Content is King … But Layout is Queen
Make is easy on the visitor to read:
1. Don’t write paragraphs longer than 4 lines.
2. Use lists to summarize the main points of the articles
3. Use bold, underline, or capital letters important phrases or ideas. But not Italics
4. Plant images, but not too flashy ones. Human face (preferably smiling) always attracts the eye and inspire familiarity
5. Turn some of the words in your texts to links
That’s all I can think of now :hehe:
I’m actually curious to see the site in question…