I’d say TV advertising is beneficial to everybody. Brand recognition definitely increases our conversion rates.
People see it on tv, become familiar with it, and probably 10% or less of those who are intrigued actually will go to their computer and type in the url directly. The rest file it away somewhere in their grey matter until the next time they’re online.
More often than not, seeing the now familiar casino or poker room on an affiliate site while surfing the web will jog their memory, and that’s when they will finally visit the property – via an affiliate link.
I don’t know how the numbers would break down. Lets say that without tv advertising 100 people are already interested in and actively playing online.
Now, put in tv advertising, and the number of payers increases 10 fold simply because the exposure on TV is so wide spread. So now 1000 players are playing. If even half of those typed the url in directly, that still roughly (very roughly) 500% more more players for us to acquire than there would be without the television exposure.
Of course, those percentages are made up. I would love to see some marketing research on this.