I write ALOT of gambling content for various websites, and in doing so, I see alot of sites and how they present their content. I am generally pretty proud of what I write.. and always wonder how the content works for the sites, because I sell the articles and reviews I write, I don’t get any feedback aside from repeat orders.
I have noticed quite recently that there are two sites that I write ALOT of content for, when I visited one of them, I thought to myself, There aren’t any links! She has me writing her tons of reviews, but she doesn’t link them to anywhere! There are some banners accross the top of the pages, but she has ordered reviews of nearly every slot game available across four big developers, and I can’t help but think that some more well placed links would improve her income from the content she buys greatly, however… Her site is PR7, who am I to judge 
On the other hand, the second site buys pretty much the same types of articles as the first, interlinks them all much better, adds lots of affiliate links, and a banner or two to each review, most of her inner pages are PR2, the main page is PR3, so maybe there is a method to this madness that I just haven’t learned as of yet.
Becca