Actually received a response from 888.
Thank you for your reply, as it helps me understand your affiliate activities. I have visited and appreciated your site, even before deciding
to take this action.You are correct in saying that the initial traffic an affiliate sends to our
sites helps in establishing our outlook on that affiliate. In your case, the
little traffic you’ve sent has resulted in a $3000 chargeback – reflecting
in the negative revenue you are aware of. Since no further traffic was sent
to our sites, I ask you to see things from our side:An affiliate registers with the affiliate program under the revenue-share
plan.
A month or so later comes a player that deposits a very high amount, and
loses all on the Poker tables. This would be credited as revenue to the
affiliate.
Soon after, the player charges-back the deposits, resulting in negative
revenue for the house and the affiliate.
Traffic stops altogether.Now, regardless of the quality of the affiliate’s site, at the end of the
day we see nothing but “bad traffic”. So after reviewing the affiliate’s
activity and traffic history, we make a decision based on the facts at hand.In your case, I had studied the situation months ago and decided to
allow your account to remain active, in order to evaluate future traffic.
Since none arrived, I’ve decided to close your account both on counts of
inactivity and negative revenue. I’m sorry that this was not as clearly
stated in the email you received initially regarding this issue.Please do not hesitate to contact me for any further details regarding your
account’s status.Sincerely,
James
888.com
Affiliate Program Team
This seems to be more arbitrary than receiving zero traffic. We track all of our click throughs and 888 and Pacific have received 429 unique visitors from our site in the last 18 months. Hardly what James is alledging.
The result is not really a big deal for us, since you can clearly see that we weren’t generating any positive revenue with 888 to begin with, but for any other affiliates out there looking at 888, beware.