Dominique wrote:
While I would not touch CPA if you put a gun to my head, you have to figure that the program will want players that are worth more than that on average over time. When you can meet that criteria, they will pay tou whatever your players are worth. If they fail to perform you will be booted.
You have to also remember that CPA media buys compromise your freedom to promote the best casinos at the best times. Aside from which, if the casino on a media buy screws up publically, you’re lumbered with carrying them for the duration of the deal.
Like Dom, I have always turned down media buys. Too restrictive and if you can get the traffic a media buy requires, you may as well do Rev Share IMO.