I don’t believe that you can accurately say how much money a site is making based just on their traffic. Some sites are getting $150 CPA while others are getting $400+ CPA (for the exact same programs) and then you have those who simply sell advertising space. It’s all about how you negotiate and structure your deals.
No, of course you can’t tell from this.
No telling where the traffic comes from, how the site runs it’s sales, what quality the players are, etc. It’s purely a traffic report.
How would one negotiate for a $400 CPA?
While I would not touch CPA if you put a gun to my head, you have to figure that the program will want players that are worth more than that on average over time. When you can meet that criteria, they will pay tou whatever your players are worth. If they fail to perform you will be booted.