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Reply To: So does selling advertising just not work?(long)

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#697729
Anonymous
Inactive
Donkeystyle wrote:
Have any of you tried it? Here’s what I’ve figured out. Affiliate programs are awesome for the casino, bad for the affiliate. I’m not in the exact same sector of this business as most of you, so I don’t mind sharing this. If I thought you were all competitors of mine, I honestly would not talk about this subject.
I totally disagree

Donkeystyle wrote:
Say you have a banner for XYZ casino on your site. You get 10,000 unique visitors a month. You have some terrible click through rate and you make a few hundred dollars.
With less than 5,000 uniques you can earn much more than any program will ever will pay for such a small amount of traffic.

Donkeystyle wrote:
Now, from the casino’s perspective. They get to keep their name in front of a targetted audience. What if your visitors see the ads, XYZ Casino is now etched in their minds, then a week later they decide to key XYZ Casino directly into the browser. You get no credit. You just advertised XYZ Casino for free.

Now, the casino will tell you “we’re partners, if we don’t get click throughs, we don’t make money, so how can we pay you? The affiliate program is only fair. You get paid when we get paid.”
That’s only fair, after all.. the more i show the banner, the more i can potentially earn

Donkeystyle wrote:
Why is it my job to make sure your terd banner or casino gets clickthroughs? I bring a targeted audience of 10,000, it’s your problem (the casino) to sell to the player. Of course, the casinos have everyone fooled into thinking we (the webmasters) are responsible for getting people to sign up. They’re no dummies, but it seems most people running affiliates are dummies.
1- It’s your job because you wanted it to be. No aff program i know about point guns into people’s head to force them to join.

2 – No one fooled me, my job is to get targeted traffic to my sites.. tempt it to join a casino using the marketing materials and tools i have. Once the surfer has clicked and went to the casino’s site.. it’s up the the casino to make him sign.. no one can deny that.. it’s so logical and obvious. you must be a **** ass to think other wise.

3 – if i can’t convert from the targeted 10,000 .. it’s my problem.. means i promote the wrong programs. I can assure you that the 10,000 will convert very differently on various programs.

4 – What about retention? Do you really think someone is stupid enough to believe he might be responsible to keep the player depositing?

5 – FYI, Commissions per sale/client method was not invented by any online marketing program.. they are older than the internet.

6 – It is my job because I choose it to be.

Donkeystyle wrote:
This is advertising 101. They get free advertising. For the small amount of people who actually click through the ad, you’ll get paid. For all the other benefit of keeping an ad in someone’s face, you get ZERO. That’s bullchit. Of course, the casino’s have most people fooled. Keeping your name (XYZ Casino) in front of people is BASIC advertising principle.

Do you think Coke only pays for their SuperBowl advertisement based on how many Cokes they sell as a result? Of course not, and mainly because measuring the effect of an ad is impossible to do (that goes for casino banner ads too).
I agree, but then again.. maybe the surfer saw the casino ad several times before visiting my sites and finally in my site he clicked it and earned me money? can you denay this happens?

Donkeystyle wrote:
I’m not really posing this as a question or opinion. I know it to be true. If you google gambling ads, it won’t take to long to see one particular site auctioned their ad space to Bodog for about $15,000 a month. No affiliate bull, just straight advertising.

In my own experience, I have a “feature” that is pretty new and innovative for the business. I spoke to about 10 casino’s about buying ad space for the idea. Just about everyone of them said “How about you sign up for our affiliate program and we’ll pay you based on how many sign-ups we get.” I said “how about you go jump off a bridge.”

About 5 of them have said, “ok, how much do you want?” Now I’ve got about 5 sites bidding for ADVERTISING space, not this affiliate program bullchit.

Now, having said that, you can’t just go throw up some slot machine reviews, get 10 visitors a day and demand $1,000 a month in advertising fees.

But, in general, everyone should be working towards dropping the affiliate deals and moving towards straight advertising.
I wish you all the best with your new system. I am sure it will do well for you.

If you are looking for a steady income, this is a great way to feel secure as long as you can drive high traffic volumes..
How will you get these traffic volumes without “slot machines review” or any other “review”?
Why to underestimate the value of textual content?

Donkeystyle wrote:
I’d love to hear discussion on the matter. If you have a thought, please reply. As you can tell, I obviously think the entire affiliate deal is a scam.

Here’s another example in the poker business (a business I do have experience). Check out 2+2 publishings page. They are probably the biggest forum in the business. Do they do the hundreds of affiliate deals the poker sites have? Nope, ask them for their advertising rates. $22,000 a month for the top banner, straight cash homey, shove the affiliate deal you know where.

I have told my opinion, tried to be short and with no offense {because of my english}

I must mention i don’t really like the way you have presented it. Even though affiliate programs might not be perfect they are based on a fair and reasonable logical model that has been working before there was the internet.

Why treat them so aggressively and take the wind out of people’s sail?
There are many people who are willing to work hard and earn some money via internet marketing. Posting your stance in such a way that will discourage them.. is it fair?

I must agree with Dom.. the earning potential when considering a long term partnership pays much more using the aff program.. and the more targeted traffic you have.. the more it grows.