This is an interesting topic.
I like being a “traditional” affiliate, because I like the idea of “lifetime residual income.” Over time, this can add up to a healthy monthly sum.
To me, a media buy seems a bit like a CPA deal. It seems like one party is always going to get the short end of the stick. If the casino pays you more than what your traffic is worth, the casino loses. If the casino pays you less than what your traffic is worth, you lose. How do you balance this so that each party gets a fair deal?