Average player values are tough to establish because once you have a few whales they will change the numbers dramatically. I have players with a life time value of over $100,000 when you lump them in with all my others they give me a player value well over $350…
Now if you:
a) Don’t have whales
b) Are just starting out
c) Target bonus players or free games seekers
d) all of the above
then the average player value you see could be under $350
If you are serious affiliate and are marketing with the objective of obtaining quality players (casino) then Revenue Share will far out produce CPA.