Lets not forget that the type of player you get at a casino depends more on what you say on your affiliate site to send them there.
If your site says “bonus bonus bonus” then guess what…you’ll get bonus hunters. If it says “best loyalty program”, then you’ll get less players, but more loyal ones. A generalisation, but you get the idea.
It’s too easy to blame the program, and just doesn’t stand up when others are doing well with them. Check your own content and “message” first.
I’ve had programs I’m not happy with conversion and retention-wise, but I see others here doing well so it’s probably how i market them..so i tweak it. I don’t like negative carry-over, so I don’t represent casinos that do it. I dont like “bundling”, so i just concentrate on one casino in the group.
In most instances, with programs that perform for others, it’s mainly about YOU, and less about the casino in my experience.
If you just hang around moaning about it may as well just be :Pisser: in the wind.