strong loyalty scheme detail
that’s the way to go. The Prof said to me (a 100 yrs ago or so 
) that i’d make the majority of my money off of a few big players, and I think he was right not only in my case, but for a large majority of us.
of course, the size of an aff you are: would make it a relative thing as to what you considered a “few” big players. but I think it holds true at any level.
That said: and apparently what the casinos still fail to realize (of its importance) is that what ought to be done is more emphasis be put on retention, and rewarding loyalty; than on bringing in the unknown.
bird in the hand vs two in the bush sort of thing. Yet the casinos seem to be victim of the very thing they hold over their customers; which is the promise of what COULD happen.
That’s all good and well, but it should be treated more as an after thought in respect to the resources spent on the birds in hand.
The bonuses will always be there however (IMHO) … and I can totally see why. if I had a casino I’d be wanting to do something special for people that came and played at my place too. And of course it looks a lot better if you can offer that to people upfront instead of them having to wait and find out after the fact.
the fly in the ointment to that however is the bonus chasers. they force the casinos to implement play-thru restrictions and that breeds both mistrust from players when the misunderstand the rules and see things go against them in an unpleasant way as well as the op for unscrupulous casinos to use the legit need for play thru requirements … as a way to trap players money into a deal where all but the very luckiest of people are ever able to meet the requirements needed to be able to cash-out.