My first site Best Online Casino Directory, which sat 1st page for “online casino” and other good terms at Google for over a year and a half, did not have ANY bonus info on it. Just payouts in the left hand column… I chose to emphasize the unique features of each casino rather than list the bonus offers. A bonus is a bonus, every casino has one and if the visitor is interested in that casino, most times, they are going there with or without a bonus.
My thinking was – since i didnt think that the bonus was the major factor in my visitors decision to play at a certain casino I figured they could find out about the bonus on the casinos index page.
I have always seen a bonus as a sweetener only.
That site did REAL well without any bonus info with the exception of a few banners on the homepage.