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Reply To: General Industry Questions.

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#688842
Anonymous
Inactive
TheGooner wrote:
Poker is not casino … repeat the mantra … poker is not casino.
:hehe:

Poker is not casino… OK, got it. :D Now, I’ve been working under the assumption that we were all talking about poker.

TheGooner wrote:
A poker whale is probably not losing money – remember that poker rooms take money from each hand (the rake) which gets shared with the affiliate.

It’s players who win or lose money … not the room … and for a player to continually be playing and generating rake – then I assume that they are actually winning or at least treading water.
:satisfied

So they’ll play on – hopefully indefinately – or until making money becomes boring.

Alright, so let me get this straight – the longer a player plays, the more hands they play; the more rake they generate which in turn a percentage is taken out and given to the affiliate. In terms of your 59 player, $7k example – Your top 2 players generated half the rake. So does that mean that they played for an extraordinary amount of time in a given day/week/month? How long did it take for you to generate the rake?

TheGooner wrote:
I have no doubt that CPA wins in year one – but you have to work just as hard (with new visitors) to repeat in year two – and again in year three.

My main concern is that with all the hand-waving that’s been going on between companies over affiliate contracts, the long-term prospects of retaining your “life time” players does not look good. Unless these “life time” contracts between affiliate and their players are upheld consistently, the integrity and usefulness of these contracts will become less important and more like a joke.

TheGooner wrote:
If we assume that 40%-50% of customers stay loyal in poker then you can see how rev share is a headstart in year two – and even better in the long term.

Do you have any sources to indicate those are close approximations?

TheGooner wrote:
I’m sure there are much much bigger poker affiliates here.
:allears: — Where are all you poker affiliates? :D