Bill,
It’s hard to be specific as you haven’t provided your site URL (that I can see) … so … here is my general thoughts …
EXCLUSIVE? THEN CHARGE A FEE !
Don’t sell your sites potential short – 30,000 uniques is good – and if’s all from TYPE-IN traffic then that’s great.
If Partypoker want an EXCLUSIVE deal for poker promotion then they should be paying a monthly tenancy fee (in advance) as well as any rev share or CPA deal.
Rev-share and CPA are standard – exclusive deals require a bit of upfront cash in my opinion.
CLICK THROUGH RATES
You say that you’ve got a daily CTR (click-thru-rate of 10%), but I suspect that’s as a site as a whole – how does that actually translate to each individual item ?
What are the CTR numbers on your obvious sales items where a spend is involved? And how does that translate to actual conversion? This should give you a feel for the ballpark for PartyPoker.
After all – it’s all about finding money-players not free players.
POKER PLAYERS – AVERAGES
Averages stink. They usually tell you nothing about the numbers that they proport to represent.
We could say 3-4 months, at $300 spend might be average. (seems sensible)
But if you get 1 poker whale then he could spend 10x that in a night.
While many players will be $20-$50 spenders and stop after losing their money.
You know your site and your customers better than us mate. Are they spenders? Do they buy items? Or are they freebie hunters?
Could you have big spenders visiting? Probably not if your site is called CHEAPO-POKER.COM but if it’s HIGH-ROLLER-POKER.COM then you may have a good potential market.
US ISSUES
Well there shouldn’t be any – yet – but who can tell with politicians?
REV SHARE vs CPA
Always going to be a debate on this one.
CPA brings immediate benefits. But if you are hooking Whales and being paid just $75 each for them then you’re being sold sort.
Rev-share is supposed to maximise profits – but many affilaites are unhappy with extra charges, levies, buy-out deals, rakeback, and other items.
It’s a choice that you have to make.
Personally – I’d charge them a monthly advertising fee (as I said above) and accept rev-share and see how it does.
Let us know how it works out.
:popcorn: