To my mind, LOLCasino is an awful name and I suspect that most reading this thread will agree with me. Whatever else gambling is supposed to be – a hobby, fun, even a career; it’s not really about ‘laughing out loud’ . Any casino that uses that name leaves themselves open to easy attacks . ‘LOLCasino is no laughing matter’, etc.
There’s plenty of better domain names out there that would have more, positive brand value. Even they aren’t worth $1 million.