No one is going to just decide to give all the revenue earned from the poker room back to the players indefinately. This is just a short term orchestrated marketing ploy to attain new customers. If you will notice there are no t&Cs for this and trust me it will be changed back in the future. I can see doing this for a month or so if you pick up 10K new customers and 5K of them start betting sports or the casino. It relates to the saying you have to spend some to make some. In the long run it may prove to be a good marketing strategy but this is temporary. However, trying to justify they can do this because they have many other sources of income from sports horses and casino is retarded. Sure that keeps them a float during this marketing test but give me a break, are they telling me they don’t like the color green.