Sorry, Dom. I misunderstood your post. Thanks for pointing us in the right direction.
4flush, you’re so right. Giving the people who are selling your product the heads up is something all good businesses do – and it happens far too infrequently in this business.
Keeping your partners up to date is good for both parties. We are the link between the public and the poker room. Through our sites, we represent the product. If we’re informed, many of us would work hard to control damage. Informed sales people can help explain difficulties on forums and answer emails quieries they get as webmasters knowledgeably, helping keep the player base happy until things are fixed.
Another thing to consider is loyalty. The loyalty built between a program and its affiliates, and “brand loyalty” between the players and the poker room itself. As it is, with both affiliate webmasters and players are in the dark…