You submit stories at slashdot – but it is VERY tough to ever have a story accepted (I know people who have tried dozens of times and never had one accepted). I submited a news story about the anti-Internet gambling bill to try and raise awareness and it was posted. Along with any news story you can choose to include a website or email address where you can be contacted. I put down linuxpoker.net since that site is the most applicable to the slashdot crowd hehe. The link does not have good anchor text (the anchor text is my username matr0x_x) but its still a very valuable back link and has brought in 6 RMP in ~5 hours.