1) I’m not sure I not of any company that uses the “net win” without any possiblity of net loss. I can’t see how the “house edge” payment scheme works?
House edge is 2-3% in most casino games? Does everyone get 30% of 2-3% of turnover? (about 1%) Seems unlikely …
(but I might just be being a bit thick today).
2) If affiliate provided traffic is only at 34% – and affiliate traffic is 30% less profitable than other sources (affiliate cut) then i’d say that the writing IS on the wall.
Assuming a uniform profitability of customers it means that affiliates are responsible for generating about 22% of profits. That is the “tail” of the dog (if you get what I mean).
The other 77% of profits are generated through other media (or through poorly recorded affiliate clicks) … and it’s easy for Party to ramp these mechanisms up.