The fad for having a “keyword” in your domain name seems to continue but as has been mentioned above I don’t see any real benefit.
Far better in my opinion to get a memorable name that can be searched for or typed in.
In my empirical testing :
GambingInfoSource.com remains a dustbowl .. SE traffic close to zero.
GoonersGuide.com continues to grow from strength to strength .. SE traffic 200-300 per day.
Oh …
For the uninitated … a Gooner is a term for an fan of Arsenal football club.
We call ourselves the Gunners but the North London accent turns it into Gooners. And it’s stuck.
As I’m an Arsenal fan, and I write about European football in the main – this is a perfect (and memorable) name for the site.
Type Gooner or Gooners into any major search engine and you should find me on the first page.
:satisfied