Excellent article. Thanks. We need this type of posts here in order to keep people on the edge.
I only have one comment regarding banners and link pages:
you said:
So the trick is to match the banner with the landing page and the promotion.
An example of this is a Bingohall.com $5 Free Banner that Links to a $5 Free landing page that automatically adds $5 to that players account when they sign up from that page. Click the banner below and see how seamless the transition between the banner and landing page is.
I think what you’re saying is true but as a player I would have a problem with the landing page. The landing page matches very well the banner but does not have any link. The first thing I would do is to go to the homepage and see the rules for this promo, and information about the provider. I would not sign up without knowing anything more than the landing page has.
One more time it depends on your targeted audience. An experienced user would not sign up on that landing page…I think.