I am in full agreement with Jeremy on this one. When I posted the original Sporting Bet post warning people that that particular affiliate program was closing down it was just as a heads up to those people who were promoting them to take down their banners. I in no way wanted to denigrate the other sub brands.
Sporting Bet and Paradise are tremendous franchises and they have great appeal to players with or without affiliates.
The business realtity is that it is going to be far more beneficial to recognise that being an affiliate is a two way relationship that ends when one party or the other decides not to continue working with the other, regardless of the contractual terms.
Just like in a marriage a prenup isnt going to prevent people from forgetting why they got together in the first place, you need to find the programs you trust and hope they are faithful. There are enough high quailty programs and trustworthy partners out there.