Dominique: Actually, I think it is a lot easier for an affiliate to replace a program than the other way around.
I agree with your point. The better you look after your affiliates the more likely that they will stay with your affiliate programme. As I said before, if major changes are made to the T&C then any changes need to be addressed fully with all parties before implementation to ensure it is mutually beneficial. Otherwise affiliates will just find another programme.
Simo: But it’s obvious you don’t breach your terms with your suppliers unless you consider those suppliers expendable.
Affiliate programmes most definitely should not breach their T&C! Programmes that do this will most definitely loose their affiliates by doing this. I await with curiosity the final outcome of this whole referback situation.
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Julia
Affiliate Relations Assistant Manager
TCADS.NET Ltd.
Email: [email protected]