While it isn’t common practice yet, selective approval of affiliates will become the norm over time. The programs have the right to approve or deny any application to become one of their agents, just like any other business has the right to select and choose who it works with.
The best way to deal with this situation is – believe it or not – be VERY picky and choosy about which programs you deal with. The higher the quality of advertising on your site, the more integrity you will be seen to hold, and thus you become a much more attractive proposition.
Got2Bet has proven this concept over five years. You wouldn’t begin to believe how many advertisers I have rejected, and these operations subsequently folded or went rogue – there are only a few of them still in existence – but the great majority (I’d estimate this to be 50-60 operations) have disappeared.
Those operations that meet requirements for Got2Bet thus know that they are part of a selective group – and those advertisers who have been with us for years know that we will not ruin the impact of their advertising with potentially difficult situations which will impact the integrity of the site.
It works both ways.