So.
If I tattooed my anus with the website of the winning bidder and put it up on ebay for auction, for showing at special events you would consider buying it because it is “publicity”?
NO you wouldn’t, no one wants to be associated with an arsehole! In this case that is the only place I would consider displaying GP.
The parents are despicable, the child has little voice in this instance, how much of a lack of forsight can a publicity department have? A lot it seems.