devendra wrote:
why on earth would you guys bother reporting this site to either google or an affiliate program???
This is just bad SEO not a real deceptive practice.
If search engines accept it then what is the problem with it?
Why take the moral high ground?
or am I missing something 
Take a look at the page. No matter which keyword you search for, it takes you to the same empire poker page. Search for “full tilt poker”, they have a page that ranks #4. The page is the same empire poker page! They also have pages for “party poker”, “absolute poker”, “pacific poker”, etc. – all pointing to the same empire poker page. I would say that’s deceptive and spammy.
The site is also using blog spamming. They’ve spammed thousands of blogs.
The google link for reporting spam is:
http://www.google.com/contact/spamreport.html