You will see if you look at any of the keywords on the links below they dont come in the top 40 for most of them.
Any site with PR can easily compete with this site. Play free poker for fun is a low level search term (1133 on Overture US last month).
If you want to compete with this site all you need to do is if one of your pages is about “play free poker for fun” – place Play Free poker for run as the site title, ensure the page is about your title (proper content!)
And you will bump your self up above this site.