Now the trick will be finding ways to “add value.” Does anyone care to add to this, without giving away too much of their “secret sauce?”
Yeah, I’ll add to it AND give away the secret sauce. Every day there are sporting events all over the world that people wish to bet on. It doesn’t matter what the event is, whether it’s a minor golfing tournament or Manchester City vs Norwich in the English Premiership. All of these things attract searchers looking for the odds, the value bets, etc. If you provide pages relevant to as many events of all sizes as you possibly can, and add odds feeds from the likes of Vip and GCMoney, you will make money from your sportsbook orientated traffic.
Ideally, you should try to rank in the search engines for the big events like the Kentucky Derby, the SuperBowl, the Grand National and the World Cup Finals, but every sporting event every day is a potential source of traffic. Use it wisely. Don’t give out too many good tips unless you are going for a CPA approach, but give your visitors the value of a selection of odds from different sources.
Also, figure out the benefits that each sportsbook really offers. 20% bonus on first deposit isn’t really a benefit. The sportsbook that offers the earliest lines or the best value parlay bets …those are benefits to sports bettors.
From a personal perspective, I’m not a big casino gambler…it bores the hell out of me, to be honest. I do however bet on sports every week and I always go back to the four online bookies that I have accounts with to find the value bets. I think I’m fairly typical of the recreational sports gambler…except that I win a lot more than I lose !