Wonderful idea, Jeremy. Being a marketer and having to do things like that in normal life (LOL), I understand perfectly what you did and why – and entirely right, had GP actually made a bid… would have been a stupendous result.
I hope you go far with your idea – but as for branding, I do have one piece of advice – if you get too popular, you may receive a challenge from Everready, who have made extensive use of a pink Energizer bunny in past commercials 
So if the bunny could “change” colors, or have spots or measles, or stuff like that…