My viewpoint:
CPA can be a very good move if you are certain that the tracking is good and of course if the offer is good. But make sure the tracking works properly.
Prepaid CPA is a two-edged sword. If you’re an operator, you must be sure of who you are dealing with – I’ve heard reports of people getting paid up front and not delivering a single player. If you’re a webmaster, and honest, you could get screwed if for some strange reason players are not registering… make sure the tracking works properly – I screwed myself in one instance where I had to deliver a measly 10 players… which took a year… and one other one where I got paid half up front – still took six months, but I had crossed the midway point so I gave them the extra and told them to keep the rest of the payment.
Did I mention to make sure the tracking works properly?
CPM – another two-edged sword. Good for the operator if the webmaster is honest and does not inflate traffic by purchasing cheap hits – but beware, even honest webmasters can’t always prevent spiders from registering a view (I had to write special scripts to exclude spiders from the count). Potentially bad for the webmaster if the stats which are being used are on the operator’s side.
I think it’s very important to make sure the tracking works properly – I should have mentioned that earlier.
Do I accept CPA now? Yes… but only when I am sure the tracking is accurate. And only under rare circumstances because many of the offers being made to me are trash… and I try to stay away from prepay because if I’m not happy, I can drop it any time I like.
Do I do CPM now? No… not that I wouldn’t, but I find it to be a major pain in the butt when a casino comes back to me and says we didn’t get value for our impressions… now I charge a monthly fee and you get what you get. Hopefully you make money, but I no longer guarantee things as I did in the past because one big winner would be enough to screw me big time.
Make sure the tracking works properly. 