Here is my simple rule I live by and recommend, do not pre-pay for anything unless it is a well established advertising type biz and even then never put out large sums, it is too much of a temptation.
Don’t mean to sound so negative but as this biz gets tougher and tougher we will see more desperate situations.
Brian
i agree 100% i learned the hard way – we placed about $100,000 of prepaid deals in december 2003 and are still owed $80,000 of it, despite pre qualifying everyone of these people on how much traffic they could send and how long it would take to fill the order they all screwed us.
the sad thing is they are still advertising people today and still writing new business yet have not filled our orders – and yes we have written signed contracts for all of them but none of them care.
i wont make the same mistakes again thats for sure.