>>>> Ok, how can a search engine update it’s algorithm without feedback from it’s users? <<<< Isnt that why they have all those fancy phd’s on staff? So what are you going to to tell the search engine? That you did a search for texas holdem and none of the results were relevant to the query? When I do a search for that term, I find all kinds of sites about texas holdem. It seems to me that Y! for the most part has as an algorithm that is able to tell that a site is about texas holdem. If I start to see sites about porn mixed in with my searches about disney, then its time to fill out report to a search engine in order to help them with their algo. Lets face facts, you arent reporting sites to Y! because the results arent relevant, you are reporting them because they are out ranking you using a method that you dont like. Have you ever seen gaming serps not filled with sites that use aggressive SEO tactics? I haven’t. Anyhow, if you have time in your day to act as a volunteer to help a search engine with it’s perceived algorithmic failings, then you are at a competitive disadvantage because aggressive webmasters will be using that time to productively work on getting sites to score.