“I assure you that the number of unique users is much more lower than people searching for wallpapers, free games, video games, screensavers, computer related searches, software searches or sex (if we exclude poker as I don’t have any numbers for this ).”
Just because there are more grains of sand than ants in the world doesn’t mean there aren’t a helluva lot of ants. And, more to the point, the ant/gambling searches are worth dollars while the wallpapers etc searches are worth a penny or two (not counting the sex ones).
“You are talking about variety of search terms. I am talking about overall number of searches and more important unique users combined for all terms existing in a month for example.”
And I say the number is staggering, far higher than most people even in the business think.
On the other hand, if you don’t have poker in your mix, well that is like talking about the United States without including California and New York. Online gambling is at its highest point ever, with more money involved than ever, but the growth, and money, and public interest is more focused on a couple of sectors. If you only focus on the other sectors, the pie is smaller.