Online Casino

[Anonymous]

Classics wrote:

That’s not because search engine traffic is low. It’s because the terms aren’t very useful, just like “online gambling” isn’t much of a term. Break it down even more generic to “gambling” or even “gamble”. People don’t normally search that generic. People don’t want to “gamble”. They want to play blackjack or poker or slots or bingo or whatever. Some generic terms are huge, like bingo or poker, but they are actually a whole lot more specific than “online gambling”.

Yes, I know that highly targeted searched are much more interesting. But I do maintain, search engine traffic in this sector is very low in term of quantities.

I have other sites in other sectors and it is relatively “easy” (when you are an experienced webmaster and constantly work on your sites) to score 500-1000 unique visitors a day from Google. I am very far from this with my online gambling sites.

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So even though the overall online gambling pie bets bigger every year, there are more and more casinos and webmasters trying to get a slice of it.

And lots who quit the business… Too much online casinos increases the cost per player and lower the lifetime value of a player.

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The bottom line is that there are lots of people making lots of money in the online gambling industry, but it never was and never will be the “easy money” business that some people have promoted it to be.

Yes, very good remark. It’s one of the most competitive.

And one question I always think about… Think when USA *will* legalize the industry… What will happen when major Las Vegas brands such as Caesars etc… will enter the market? The brand awareness can be a powerful key driver, and players will land to gaming sites without SEs AND affiliates…

I am sure the future holds lots of market consolidation such as what we are seeing with Belle Rock and Fortune Lounge. That’s the only way most single online casinos will survive. We will see new groups created from companies merging.

But we still don’t have the answer: Where are the billions?