Well, one big chunk of money ends up going to the US congress every year to stave off the negative legislation. There are many casinos and sportsbooks who have grouped together under the umbrella of a small handful of different associations and they are heavily lobbying – been doing it for 3 years. Without that none of us would be here.
But even that, substantial as it is, doesn’t near account for all the money. I think about this myself. I think we are way underpaid. We should all be paid for listing casinos plus the percentage – all of those affs who make little money are still doing branding for the casinos – for free. There should be some pay per real visitor who looks at the casino ad, a fee based on real traffic.
Also, all these downloads you see that don’t ever convert – we should be paid for them. My bet is that a good percentage is people who already have played that casino – under another affiliate. The person who reminds them to go back after a year or two of inactivity should get something for that also. Even the ones who don’t fall into that category – each download is a valid, live email address for the casino to pursue. These are expensive because they are hard to come by.
Looking at the numbers, and looking at the way we do business – yes something is way off and we are not being compensated for all the actual services we provide.