4 – Detailed stats that show which hits, downloads and deposits are coming from where, improve targeting of advertising campaigns. Not everyone will take advantage, but for those who do, it is a very helpful tool to have available
I find this one very important and very neglected. And stats in general are paramount.
In addition, the more comprehensive the statistics, the better your affiliates can perform.
Statistics are the only tools we have to measure our success with various campaigns with.
Congrats to Fortune, who went from lousy stats to some of the best in the industry. Playtech stats are generally nice, Focal Click and Vegas Partner as well as Vegas Affiliates and Income Access are nice.
Rtg stats are lousy, but by far not the worst. I hear RTG is working on better stats at this time.
Stats that show nothing but profits made are practically useless.
It would be nice , too, if all stats let you know details about players. Nothing personal, general things. Until recently I was promoting a casino – not really heavily – that regularly yielded nice activity, albeit a small income. I thought it must appeal to small players only as this went on for over a year. Like 70 deposits and 30 withdrawals a month, like that. Turns out this activity is 80% from a mini whale who likes to deposit constantly, small amounts, and withdraw a lot too. If I had known that, I would likely have launched a campaign more targeted to whales. As is, I just let it all be because there was little point going after such small players. The casino lost a chance at a campaign for all that time.
I can’t stress the importance of good, extensive statistics enough – to both programs and affiliates.