I agree. Great post.
I would add one thing that she covers but I’d like to make sure the aff managers understand that
quote:
. Those casinos that don’t seem to convert, for whatever reason, or whose results are hard to measure in dollars, will be moved to back pages, or be removed altogether. unquote:
this also means the casinos that always seem to mystifyingly have winners month in and month out. Those that have unlogical or unreasonable chargebacks, bonus handouts, and whatever else might be used as a reason for a bad bottom line. Because in the end, that’s what we look at.
I wish that were true with some of the sponsors. as Amature points out, hits are getting harder to come by, and I’ll add to that: especially quality hits.
so just because our traffic hits # might fall off, it doesn’t mean necessarily that we’ve lost all avenues for gaining traffic. In my case I’m having to filter much of my traffic before it reaches the sponsor and that means less hits sent but I’m still seeing about the same number of real players at the end of the month.
But for some reason I’m not seeing as good of income. It could be because I’ve just run into some rough seas but I felt it merited mention because what is going to happen is if things keep up in the same fashion is I’ll have little choice but to cut out those programs which are under-performing. So if for some reason your aff program’s bottom line payout is effected by hits sent rather than income earned I would re-think my structure to reflect what counts most; and that is income brought in, and not hits sent.
I would imagine there are many affs who get smaller numbers of traffic but it comes from the search engines which is the best traffic need I mention? So I think it would be a big mistake to do anything but pay on the income brought in and not on the quantity of hits sent.
I know that it could be a temptation because you see those big numbers and think what could be? To want to reward affs that are sending those bigger numbers moreso than you would reward an aff who is sending small quantity but fair quality traffic but it is a mistake.
Those bigger numbers are nothing more until they prove themselves at the bottom line.