Well its time to wake up and smell the coffee because the damn beans have been spilt!
- Conversions SUCK – as stated by program manager!
- Retention SUCKS – From my personal experience – leveling off despite sending on average 50+ players a month for more than two years and seeing no positive growth?
- Player Value – SUCKS – its low as a direct result of the horrible retention!
So you have to ask yourself – WHY?
Why are conversions not good?
Why is retention a problem?
Is it a casino related issue?
Is it a software provider issue?
Is it an affiliate management issue?
Why should you, I, or anyone continue to send traffic to a program that clearly seems to careless about you, the affiliate? Are those peanuts really worth it? Could you not do better with that traffic however minimal somewhere else?
Some would say that I am knotting a rope that will surely hang me, I say there comes a time when you have to say enough is enough.
FTR I just got done watching Fahrenheit 9/11 – if you haven’t seen it yet – what are you waiting for?