The best reason I can think of going is because it’s a tax deductible vacation.
If you know anything about internet marketing, then no you wont learn anything from the speeches. None of us are ignorant on how to select keywords for pay per click bidding. Furthermore, we all know how to do SEO better than most SEO companies.
The other benefit is getting to meet people, and sometimes you gather that little bit of insight into something that has the potential of earning you a lot of cash.
You also have the opportunity of discovering for yourself the personalities of affiliate managers and who seems honest. I for one liked Slotland’s management, Meanwhile I found the Gambling Federation reps to be more interested in flirting with hired models than talking to affiliates.
Antoine