I actually prefered MonacoNights as I feel that’s more memorable, though I understand the reasoning behind WinClubCasino as a name.
As for themeing the site, lets’ say you go with WinClubCasino. There’s three elements to this – the ‘win’, the ‘club’ and the ‘casino’. The casino part is self-evident and can take care of it’s self.
The ‘win’ – well, you’ve got progressives that total over $2,100,000 . I’d suggest having the approximate total value of the progressives displayed as a prominent graphic on the homepage with the individual totals underneath.
You could go with an ‘everyone’s a winner at WinClub’ header or something similar above a list of the Gambling Federation promos. They have those Terrific Tuesday and Winning Wednesday promos, so you can feature them heavily.
The ‘club’ element can be stressed by some text about the G-Fed points scheme. All players in the G-Fed points ‘club’ get casino cash that they can use immediately. Plus there is a VipClub – I don’t know much about this personally, but I’m sure Gambling Federation can give you some more info.
Basically, you can use the promos and loyalty points scheme to give visitors the idea of a WinClub where they have the opportunity for big wins and will be treated right as players.
Hope this helps a little and doesn’t come across like I’m telling you what to do 