They used to design casinos for branding.
They were distinctive and interesting.
Then everyone (except for CON, and look how they benefitted!) poopooed branding and now all of them look the same – like billboards.
A bunch of undistinguishable conglomerations of squares with some info squeezed in, and no lately the info is disappearing and you look at a big blob of color.
Yuck, and no wonder conversions stink everywhere.
Yes, Neptune stands apart.
Without the PPC traffic around anymore – I wonder how long it will take them to wake up to branding again.