Originally posted by tryme1
I’m not sure it matters too much about speed of download for a casino homepage. Visitors expect a longer than average download time for these things. It’s more a matter of targeting your design to the type of players you want to attract. I don’t think any of the casinos you mentioned do that at all.Just by looking at GoldenRiviera and comparing it to VegasUSA or RoxyPalace.com, could you really give me a reason to play at one in preference to the other ? They all look interchangeable. There’s nothing to separate any of them in what is an increasingly crowded marketplace. I think you need a design that focuses strongly on whatever your USP is and is themed around that. Something that stands out from the crowd and definitely doesn’t look like other online casinos.
Hmm… very good points you make here tryme1, but then again if you are not going for a nitche then what can you do? Of course you can do a theme to seperate yourself from the rest, but is it nessessary or is it even helpful? Now as I see it the players are looking for a place to play safely and a good bonus plus great games dont hurt 
So when you think about it the site maybe does not need to be all flashy and stuff, but it needs to be respectable, reputable, safe, secure, honest and to sum it up – professional. Now most of these issues do not come by over night, but the first thing is to have a website that reflects these things. So does that then mean that one should strip off all the flashy things and make the site more like a corporate site or a sportsbook where it´s all business and no hype?